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BUILDING INDUSTRY ASSOCIATION of Philadelphia

News & Resources

Marketing Talk, Straight Up: Let’s Play Marketing Roulette! (No, Let’s Not.)

Marketing rental or for-sale properties on the web is usually a game of chance. Developer A hires Marketing Agency B, who then recommends what they think are "best practice" strategies. Problem is, though, that these recommendations are often rooted in anecdotes, individual experience, and in-house capability. They're often not rooted in reality.

In his April 1 presentation, David Hitt of Splat, Inc. presented tactics to help you market properties on the web, under what circumstances and when, citing contemporary examples of success. If you're trying to figure out how to sell or rent properties on the internet, this talk is for you. View the recording using passcode SMC#4.1.2021.

Presented by the Greater Philadelphia Sales & Marketing Council (SMC) for "Marketing Talk, Straight Up," a monthly exchange of actionable sales and marketing tips from the pros.

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